Director - Online Traffic - Amazon - Tokyo

Job description
Position Summary
Online marketing is the primary driver of customers and traffic to Amazon. The mission for Director, Online Traffic is to drive and innovate online marketing programs to make Amazon the ultimate shopping destination for customers in Japan. To achieve the mission, this role leads the online marketing function for Amazon.co.jp. The areas of responsibility include a wide variety of programs that generate traffic and sales across Amazon’s websites. The programs include paid programs such as Associates and Sponsored Links, and free programs such as Search Engine Optimization and Emails. The responsibility also covers new and emerging channels such as social and display ads utilizing the latest technologies. In cases where the activity is paid, this organization seeks to accomplish its goals with the best possible ROI. This position is one of the key leaders of Traffic & Marketing Japan, and manages teams of Associates, Search & Emails, Social, and New Channels. The impact of this role is significant and broad, accounting for a large percentage of all amazon.co.jp traffic and sales. The position reports to Director, Traffic and Marketing JP, who oversees Online Traffic, Cross-site Marketing, Mobile Shopping, and Amazon Points.

Job responsibilities
Lead formulation of online marketing strategies for Japan, in consideration of target customer segments, competitive environment and our program’s strengths as well as improvement areas
Manage, improve and innovate paid traffic programs, such as Associates (affiliates), and Sponsored Links. Drive topline while managing marketing budget, meeting ROI criteria.
Drive free traffic programs, including Search Engine Optimization, Emails, and marketing communication via mobile devices.
Innovate, launch, and grow new online marketing programs, in such areas as social media and display ads.
Deliver results and help Amazon meet or exceed goals in sales, profitability, new customers, and sign up volume for programs.
Develop strong relationships and work collaboratively with the category leadership to achieve shared goals. Maximize opportunities identified through collaboration with category teams.
Work with Traffic finance team and Marketing Analytics Manager in data analysis, and act on improvement opportunities
Work closely with technology teams worldwide, in areas of Traffic, Mobile, and Website Platform. Make sure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Traffic team’s programs.
Share and learn worldwide best practices, to mutually help among worldwide marketing teams and achieve goals
Desired Skills and Experience
Deep knowledge of Japan Internet industry
Online marketing knowledge and experience
Experience of managing people and skills to effectively direct team’s efforts toward goals
Ability to think big, and innovate the marketing programs
Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities
Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs
Strong drive for execution and delivering results
Excellent communication and presentation skills
Demonstrated ability to work with global technology and business teams.
English language skills required.
An MBA or equivalent master’s degree is a plus

Enter your email address:

Refer This Job To Your Friends And Help Them To Find Jobs!