Director - Marketing - Visa - Tokyo

Job description
Common Purpose, Uncommon Opportunity. Everyone at Visa works with one goal in mind – making sure that Visa is the best way to pay and be paid, for everyone everywhere. This is our global vision and the common purpose that unites the entire Visa team. As a global payments technology company, tech is at the heart of what we do: Our VisaNet network processes over 13,000 transactions per second for people and businesses around the world, enabling them to use digital currency instead of cash and checks. We are also global advocates for financial inclusion, working with partners around the world to help those who lack access to financial services join the global economy. Visa’s sponsorships, including the Olympics and FIFA™ World Cup, celebrate teamwork, diversity, and excellence throughout the world. If you have a passion to make a difference in the lives of people around the world, Visa offers an uncommon opportunity to build a strong, thriving career. Visa is fueled by our team of talented employees who continuously raise the bar on delivering the convenience and security of digital currency to people all over the world. Join our team and find out how Visa is everywhere you want to be.

POSITION SUMMARY
Increase marketing capability and capacity for Consumer Products, specifically for Premium products (Gold, Platinum and Infinite) to support country initiates.　
Develop and implement a marketing plan to meet the Japan country targets including revenue, payment volume, number of cards for each of the premium products working with country product team and agencies.

RESPONSIBILITIES
• Develop a marketing plan for Visa Premium Products
• Develop media and Social plan working with agencies
• Deliver the great creative work for Gold and Platinum working with agencies
• Lead and manage the agencies for development and implementation of each of communication plans
• Work closely with Global Marketing for the alignment of global marketing strategy.
• Monitor and control allocated marketing budgets with Japan Country management and Global Marketing.
• Strategy development and execution plan for Premium Products

Qualifications

Professional
• Strong digital experience and knowledge
• Entrepreneurial and ability to take initiative.
• Strong leadership in dealing with agencies and also internal departments
• Team building spirit for working with global team Technical
• Consumer Marketing management and sales (advertising, promotions, research and public relations) experience – at least 10-15 years in consumer marketing in global companies.

Business

• Fluent in English for both written and spoken
• Native Japanese• Confidence and leadership to deliver the agreed results
• Excellent analytical skills
• Compliance and procurement • Financial management.
• Interpersonal skills

• Confidence and leadership to deliver the agreed results• Excellent analytical skills• Compliance and procurement

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