Brand PR Manager - Coca-Cola - Tokyo

Job description
This role oversees all brand public relations for some product categories.

This role provides critical leadership to Public Affairs & Communications team and will mainly lead the creation and activation of brand public relations campaigns. In addition, this role will work closely with Marketing team where appropriate.

Key Duties/Responsibilities:
・ Develop, manage and execute Japan business unit’s brand public relations efforts as a key member of the Public Affairs & Communications team
・ Oversee the development of compelling, engaging and interactive content for the company’s earned media platforms
・ Manage and develop the company’s relationship with leading traditional influencers
・ Manage a project against an Integrated Marketing Communications plan and objectives to ensure commitments are met by monitoring, assessing, and resolving variances in budget, timing or quality of work
・ Communicate status of work to appropriate parties in order to keep them informed and involved.
・ Create appropriate communications materials (e.g. speeches, brochures, reports, news releases, strategic plans, video and photography) for all audiences
・ Monitor and issue periodic reports on media coverage of Japan business unit’s and the industry to enable management to make informed business decisions
・ Serve as Japan business unit’s spokesperson to the media for announcements in order to manage Japan business unit’s communication and to ensure one voice to external audiences

Supervisory Responsibilities:
・ No (Individual Contributor)

Language Capability:
・ Native level of Japanese
・ Business level of English

Experience, Skills and Qualifications Required:
・ 5+ years’ work experiences in marketing or brand PR area, required
・ Good IT/computer literacy (e.g. MS Word, Excel, PowerPoint, Outlook) , required
・ Work experience in FMCG industry a plus

Minimum Educational Requirements:
・ University degree –at least 4 year university degre

Core Competency:
・ Act Like an Owner - Deliver results, creating value for our brands, our System, our customers and key stakeholders
・ Inspire Others - Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
・ Develop Self & Others - Develop self and support others’ development to achieve full potential
・ Collaborate with the System, Customers & Key Stakeholders - Develop and leverage relationships with stakeholders to appropriately stretch and impact the Company and Bottler
・ Drive Innovation - Generate new or unique solutions and embrace new ideas that help sustain our business

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