Director Field Marketing EMC Tokyo

Job Description
The Director of Field Marketing is responsible for the planning, organization, execution, and management of an integrated marketing plan comprising field marketing, channel marketing, PR, and corporate communications efforts across the Japan Market. Key to success would be working in close collaboration with country/sales management to ensure alignment with the local business priorities, as well as to translate and execute the global marketing campaigns into the most impactful and relevant programs for each country by working effectively with the APJ and WW marketing teams.
As a member of the APJ Marketing Leadership Team & Japan Business leadership team, this position is expected to lead the marketing transformation for Japan and to drive close collaboration with the business to ensure the plan is supporting the business priorities. The field marketing team will support the execution of marketing programs across the full range of EMC’s portfolio across all customer touch points. It is also expected to help the Japan management team to embrace a more inclusive EMC and partner go-to-market approach that will provide the business with the scalability in growth it needs in the coming years.
This is a senior position, requiring solid integrated marketing function mastery, excellent leadership and influencing skills. Cultivating a close working relationship with the country sales and marketing teams, as well as the Japan Leadership and APJ Marketing Leadership teams will be keys to success. Another critical success factor is strong people management skills, especially in the area of promoting cross-functional collaboration in a matrix environment, and driving a discipline of data-driven ROI tracking and measurement.

Key Areas of Responsibility
Optimize global/regional marketing programs and strategies, and be responsible for the execution of these programs end-to-end.
Develop cost effective and creative lead generation programs incl. web based campaigns.
Maintain and expand lead flow, and work with sales/sales operations to improve lead quality, quantity, and cost structure for closed end lead cycle.
Manage a marketing budget that maximizes return on investment.
Conduct ongoing analysis and optimization of existing marketing campaigns incl. analysis of product sales data.
Drive market awareness by managing content and flow of all outbound communications, including web sites, newsletter programs, trade shows, search, online advertising, print advertising, sales materials and client/sales messaging
Work with WW/APJ divisional marketing to ensure that our products & solutions meet the requirements of our customers and are correctly positioned in the market.
Understand and articulate EMC key product/solutions selling propositions to customers and press, including the planning of product launches and execution.
Work to provide training, presentations and proposals to support sales with relevant information to help speed sales cycles and industry expertise.
Maintain key channel partner relationships to plan and execute channel marketing strategy.
Participate as a key contributor of the SEA and country management teams for overall business planning and strategy. Provide input on market trends and recommendations on new markets.
Build and maintain relationships with key industry analysts and trade press to ensure steady press coverage with crisp corporate messaging. Be a key public spokesperson.
Responsible for building, coaching, and inspiring a strong and dynamic team.

Key Competencies & Skills
A minimum of 10 years of marketing experience in IT or related industry.
Bachelors’ degree, preferably in a technical field. MBA desirable.
Proficiency in English language highly desirable
Full-range marketing background with solid understanding of how to get from market insight & opportunity to marketing plans that drive business and marketing objectives forward.
Strategic and with a strong hands-on disposition and track record of successfully translating plans into execution.
Strong business acumen and focus on marketing ROI & effectiveness.
Proven experience in leading a regional/cluster marketing function that can effectively add value to country and global marketing teams in the diverse landscape of the APJ region.
Ability to develop effective region-wide strategies, frameworks and toolkits that enable countries to execute marketing programs which are both locally relevant as well as consistent with overarching global/regional imperatives.
Leadership skills with focus on leadership more than management, and attention to development of staff, strategy orientation and building relationships in matrix environment
Works effectively across cultures, anticipating reactions in various cultures
Excellent organizational, management and communication skills. Ability to influence up the organizational chain as well peers and into the market place.
Must be comfortable and passionate about technology. Related experience in the IT industry, especially IT infrastructure space would be a clear advantage.
The ideal candidate would have experience in both upstream product/solutions marketing and downstream field marketing execution.
Experience working with PR firms and industry analysts.
Experience in channel and partner marketing.

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