The Director of Energy Brand for Japan will serve as a leader of the Nike Energy business and brand unit to enhance Nike brand equity and create demand for Nike pinnacle products within Japan market innovators and early adopter consumers.
Key Responsibilities:
LEAD THE ENERGY VISION FROM STRATEGY TO EXECUTION
Contribute to develop the triennial strategic platform for energy marketing establishing objectives, strategies, priorities, plans and process consistent with Japan business and brand goals. Generate valuable and relevant consumer insights and industry trend reports to inspire design and product creation and inform brand marketing strategies with compelling workable concepts. Monitor Marketplace, Competitors and create tools to measure impact of product and brand initiatives to proactively identify any opportunity for brand development. Create the annual energy marketing plan, ensuring resources to deliver against strategic priorities, developing clear objectives and actions to innovate product, place, people and projects.
DRIVE INTEGRATED MARKETING EXECUTION
Establish a clear and effective process to plan, execute, evaluate seasonal marketing initiatives across Japan categories and functions. Develop inspiring and compelling briefings for all key product and brand initiatives. Lead the IMM virtual team and track concrete and consistent progresses against goals set. Create effective tools to ensure timely, relevant information sharing across Japan functions. Participate actively in the seasonal cross-category brand executional process, bring in the energy point of view delivering clear seasonal plans integrated with overall brand direction. Work with key category counterparts to identify opportunities to create innovative product and brand experiences for early adopters. Champion functional excellence.
BUILD EFFECTIVE RELATIONSHIPS AND FUNCTIONAL EXCELLENCE
Build, inspire and lead a high-performing, virtual team. Empower teammates to own and actively evolve ideas from concept to execution. Support and facilitate intelligent decision processes, enabling creative development and ensuring always the highest execution standards.
Build relationships with game-changing innovators and creative partners to create best-in-class platforms that accelerate the brand journey and help it reach its full potential. Work with functional leads to advance innovation in digital, brand design and communications.Make impact.
MANAGE RESOURCES EFFECTIVELY
Manage the energy marketing budget: plan accurately spending flow and drive monthly check points to ensure forecast accuracy. Establish success criteria and create tools to evaluate performances of brand initiatives on business and brand, focus on innovations, connection and style dimensions.
Desired Skills and Experience
Four year University degree in Economics, Business, Marketing, Communication or related fields. MBA, Master’s in Marketing-related discipline or advanced degree preferred.
Minimum 10 years' experience in marketing/communication related role in “High-Value” brand driven organizations preferably in the lifestyle industry.
Experience in creative agencies working on “High-Value” lifestyle brands in lieu of company experience is acceptable.
Experience in building brands and use all consumers touch points.
Experience in navigating a highly matrix organization.
Strategic planning and business analysis experience, including experience making business decisions that impact product and business growth.
Fluency in Japanese and English is required (minimum TOEIC 800+).
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