As part of the APAC Consumer Products team, the Director of Softlines will be responsible for growing the CP business in line with divisional strategies and guidelines while leveraging a strong knowledge of the local markets’ individual needs and opportunities. He/she will be responsible for identifying the best licensees to partner with (and approving all Softlines deals), driving innovative and quality product ranges, providing regional input into Global deals, accurate quarterly forecasting and direct management of DTR relationships.
KEY RESPONSIBILITIES
Strategy
• Set and execute a long-term business development strategy for each Softlines category that takes into account regional opportunities and specificities.
Financial
• Manage the Softlines P&L to deliver (or exceed) annual revenue targets. Provide quarterly business forecasts to evaluate progress against budget. Highlight any upsides or sensitivities.
Category Management
• Develop a clear growth strategy for each category of business (including financial targets) and benchmark progress.
• Identify opportunities and fill gaps by product sub-category, age segment, market channel and franchise.
• Ensure clear & timely communication of Softlines strategies and assets with agents.
• Partner with the Creative & Brand Assurance team to drive quality and champion innovation in local product development. Ensure timely product approvals in line with industry needs.
Licensee Management
• Responsible for developing and managing a portfolio of licensing agents and licensees to grow the Softlines business. Critically evaluate the agent and licensee base to ensure we have the right amount and best quality partners.
• Direct management of key Global & Regional licensees.
• Negotiate the best deals (in line with CP guidelines and business objectives) and manage the process from contract to product development and execution. Provide input into global deals to ensure regional needs are met and leverage global deals locally.
• Determine where DTR relationships could enhance our business and negotiate/manage these deals.
Franchise Development
• Develop a clear franchise growth plan for your region for all of the core properties and identify market-specific opportunities
• Brief additional creative assets where required to meet market needs
Retail Development
• Work with the retail team to identify the key retail partners for your region. Develop relationships with the decision makers at your Key Accounts.
• Understand key seasonalities and a important dates on the retail calendar ResponsibilitiesThe Director of Softlines APAC is responsible for developing and executing a long-term business strategy for each of the Softlines sub-categories (Apparel, Accessories, Footwear, Home Décor & BTS/Stationary) that leverages the richness of NBCUniversal’s entertainment content (past & present) to build a sustainable business that achieves annual revenue targets.
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