Job description
Visa Inc. is a global payments technology company that connects consumers, businesses, financial institutions and governments in more than 200 countries and territories, enabling them to use digital currency instead of cash and checks.
Visa does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations enable its bank customers to offer consumers choices: Pay now with debit, ahead of time with prepaid or later with credit products. From the world’s major cities to remote areas without banks, people are increasingly relying on digital currency along with mobile technology to use their money anytime, make purchases online, transfer funds and access basic financial services. All of which makes their lives easier and helps grow economies.
Behind the Visa brand are our talented employees who continuously raise the bar with innovative solutions and products that deliver the convenience and security of digital currency to more people all over the world.
POSITION SUMMARY
Increase marketing capability and capacity for Consumer Products, specifically for Premium products (Gold, Platinum and Infinite) to support country initiates.
Develop and implement a marketing plan to meet the Japan country targets including revenue, payment volume, number of cards for each of the premium products working with country product team and agencies.
RESPONSIBILITIES
• Develop a marketing plan for Visa Premium Products
• Develop media and Social plan working with agencies
• Deliver the great creative work for Gold and Platinum working with agencies
• Lead and manage the agencies for development and implementation of each of communication plans
• Work closely with Global Marketing for the alignment of global marketing strategy.
• Monitor and control allocated marketing budgets with Japan Country management and Global Marketing.
• Strategy development and execution plan for Premium Products
Qualifications
Professional
• Strong digital experience and knowledge
• Entrepreneurial and ability to take initiative.
• Strong leadership in dealing with agencies and also internal departments
• Team building spirit for working with global team Technical
• Consumer Marketing management and sales (advertising, promotions, research and public relations) experience – at least 10-15 years in consumer marketing in global companies.
Business
• Fluent in English for both written and spoken
• Native Japanese• Confidence and leadership to deliver the agreed results
• Excellent analytical skills
• Compliance and procurement • Financial management.
• Interpersonal skills
• Confidence and leadership to deliver the agreed results• Excellent analytical skills• Compliance and procurement
