Product Marketing Manager - Small Business - Google - Tokyo

Job description
Marketing Manager is a position that is responsible for some Google products, to lead the marketing of the product. Even if you are responsible for any (AdWords, AdSense, DoubleClick, Analytics) of business services (Gmail, Search, Maps, Chrome, and Android) and consumer services, and led every step in order to expand the service, marketing you will be involved in the activity. We will help so that through its position in the market, the determination of the name, competitive analysis, prioritization of features, and communication with the outside, and to convey the charm of the product, you can be a passion for the customer. You may have to work sales, corporate communications, legal, webmasters, product development, and engineering, with the team a variety of other fields. Led the development process of the product, as well as contribute to the development process of the product, oversee the marketing of the product launch, let's continue to promote. Small business (SMB), mid-market, you will be responsible for development and expansion of a promising future segment in the APAC. In this region, customer segment is growing the fastest. We have established a major SMB / HiPo initiative, to support the implementation. In addition, I will do the promotion and positioning of Google SMB products in APAC region (such as AdWords). In all markets, and work closely with SMB marketing team in the region, and plays a role of bridge team and regional marketing company global. It plays an important responsibility to make full use of entrepreneurship and marketing experience, attract new advertisers. Promoting the business strategically, analyze market opportunities, develop a strategy and precise strategy. In all markets, and cooperation beyond the workplace and sales team, we set goals in the region, efforts to achieve the goals in the APAC will to proceed smoothly. You can also work closely with the product team and engineering team, you also involved in efforts to develop superior technology further. In conjunction with marketing and finance SMB marketing representative to engage in automation and launch an experimental solutions that meet the needs continue to change. We will promote by establishing a strategy of SMB APAC marketing to grow at an accelerated rate, and to understand the progress and achievement of strategy. Responsibilities

The investigation led the needs of mid-market / SMB segment, customer acquisition, to respond to the needs of the APAC market of all, we have established an appropriate strategy, set a challenging target
And to direct the implementation of a variety of means for distributing regularly review stakeholders of the major SMB, we are promoting by presenting opportunities for new business to advertising agencies like partners and, to win customers
Promote Insight creation of customer and market, to perform management and analysis of the progress of the marketing program, to optimize the overall results for the allocation of resources and the marketing mix
In conjunction with SMB team in the region, and to promote strategic initiatives, and to share best practice models of

Minimum qualifications
Work experience in related occupations or four-year college graduate
It will be written and conversation routinely and fluent in English

Preferred qualifications
The experience on the management of affiliate programs marketing, direct marketing, advertising sales, small business (SMB) or marketing
The understanding of web publishing market search, or online advertising,
Advanced ability to determine the best way to do management of international projects in the complex, a proven track record of business development, a position in the market of products
The solid track record in the management of the analysis and the results of campaigns and analytical skills
That you are familiar with the language organizational strength, APAC of the communication skills, excellent excellent verbal and document

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